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Leda DeWolf  /  UI/UX Designer

She/her

Professional Summary

Senior UI/UX Designer with experience designing user-centered digital experiences for enterprise and fintech applications. Skilled in UX research, wireframing, prototyping, design systems, and cross-functional collaboration. Experienced in leveraging AI to streamline design workflows and deliver intuitive, accessible solutions that balance user needs with business goals.

Tools

Adobe XD

Figma

Illustrator

Photoshop

After Effects

InDesign

Asana

Jira

Skills

Interaction design

Interface design

Visual design

Branding

AI-assisted design​

Project management

Collaboration

Photo retouching

Marketing

Experience 

United Wholesale Mortgage

UX Designer III  /  2024 - present

  • Utilize and contribute feedback to a living design system to streamline the design process and promote consistency across a team of designers

  • Collaborate with cross-functional teams, including Developers, Product Owners, Project Managers, and Researchers

  • Work with Researches to set up and run user interviews and card sorting exercises using the results to develop and refine user experiences.

  • Design responsive, scalable, data-heavy interfaces for Fintech web applications

  • Create wireframes, high-fidelity mockups, and prototypes with Figma

  • Leverage AI tools to streamline research synthesis, organize complex information, create wireframes, and rapidly prototype user experiences

  • Engage in an iterative design process to refine and enhance user experience

  • Collaborate with other UX Designers to ensure cohesive design strategies

  • Participate in all-day planning sessions presenting my designs to Developers, on-call to answer questions while they organize workflows into sprints

Kelly Services

Senior UI Designer  /  2019 - 2023

  • Developed interactive mocks/prototypes to demonstrate effective user flows

  • Created and designed new blocks to enhance the visual representation and increase the functionality of existing websites

  • Used collected data from A/B tests to optimize user experience

  • Collaborated with web development teams to implement new designs

  • Designed 6+ websites for corporate web portfolio with strict adherence to brand guidelines

  • Worked cooperatively with writers, marketers, and agency partners to execute web designs

  • Ensured all websites were ADA compliant (WCAG2.1 A/AA Guidelines)

  • Continuously monitored web and print outputs to achieve and maintain brand consistency

  • Implemented web designs in Episerver/Optimizely CMS system

Senior Graphic Designer  /  2006 - 2019

  • Created and maintained branding standards and visual identities of KellyServices and multiple Kelly brands and products

  • Concepted and designed print and electronic marketing materials, includingfliers, brochures, ebooks, social media ads, direct mail, etc.

  • Collaborated with internal writers and outside agency partners to concept andcomplete essential marketing projects

HOUR Media

Associate Art Director – Art Director  /  2003 - 2006

  • Concepted and designed magazines, layouts, brochures, stationary, etc.

  • Directed photoshoots and illustrations to create and execute innovative concepts

  • Collaborated across cross-functional teams through ideation, visual concepts,and ultimately execution

College for Creative Studies  /  Detroit, MI

Education

Graphic Design program

BFA / Class of 2002

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